Sustainable lifestyle brand Neutrale wanted to revive its charming old retail location in downtown Madrid. To do so, it teamed up with estudio DIIR to imbue its store with the brand’s essence while respecting the original architecture of the space. HONEXT® and Neutrale shared the vision of rethinking waste as an untapped resource, so there was a perfect match. HONEXT® was used as cladding in the store’s main room to mark the line defined by the granite base of the façade. The boards unifies this first room and the store’s reception space and gives them a cosy feel that serves as a letter of introduction to the brand.
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